The internet really is a wonderful tool for bringing people together isn’t it? Reddit and 4chan help bring people with similar interests together through their different boards and Facebook and Twitter allow you to connect instantly these days. It’s what people do with this ease of connectivity that really matters though. Some of used this to get their message out there, quite famously with KONY or even the Occupy movement.
Why would you use the internet though when the physical presence of a massive rally or even a concert can raise awareness over night? The simplest answer is because people are lazy. I know that if i have homework or a new video game I don’t want to leave my comfy house and stand in the rain. But I’ll happily join an online petition or share a video. It takes two seconds, I feel good about myself, the message spreads. And with all those platforms I mentioned above, it spreads quickly and to everyone.
This kind of message spread is particularly popular with what has been coined ‘The Lazy Generation’. The mainstream media presents us as lazy, drunken, government sponging, easily distra –OOH SHINY– cted and sure, that might all be true but we aren’t completely lazy. That Kony thing would have never taken off if it wasn’t for people like me who don’t like going outside trying to spread a message. At the end of the day, does it really matter that we didn’t get off our butts if we manage to save lives? The lazy generation might not want to go outside and save the world, but we’ll make damn sure everyone else knows that there’s a problem.